The German streetwear blog “Highsnobiety“ announced their second digital exhibition, known as “Not In Paris II“. The blog invited several brands to showcase their products and business history in an online program that runs from January 20 – 26. This year, Rihanna’s luxury fashion label Fenty will be a part of it.
Fenty will be a part of Highsnobiety’s “Not In Paris II“ digital exhibition
Some brands previewed their new collections last year. As Fenty didn’t launch a new collection since November 2020, it is very likely that a new line might be announced here. The digital exhibition launched in June last year amid the cancellation of in-person runway shows in Paris due to the Corona pandemic. The program will include “exclusive music video releases, collection presentations, short films, and much more“, as Highsnobiety reveals in a press release.
According to the founders it’s not just a “digital fashion week“, but a place to reveal more about the brands. According to a “Style and Culture“ study, 85% of consumers want to know more about a brand and their products before they initiate a purchase. Fenty is known to reveal the inspirations behind each collection and makes sure to inform customers on their website.
A schedule was not announced yet, so it is unclear when Fenty’s turn will actually be. The livestream will be available on Highsnobiety.com from January 20 to January 26. New projects will be announced daily.